Insights

Imagine a world where tedious design tasks melt away, replaced by a digital assistant whispering possibilities. Artificial intelligence (AI) is rapidly painting this future, offering designers a vibrant new palette to boost efficiency and ignite fresh perspectives.

Use these tips for mastering UX/ UI design to appeal to your target audience and make your products more user-friendly, intuitive, and accessible.

If there’s one thing that is consistent in UX design it’s the creation of products that provide meaningful and relevant experiences to users.

The way that we understand consumer behaviour has dramatically improved in recent years. We have gone from creating digital products based on numbers and assumptions to genuinely listening to people’s needs through qualitative research methods in the development process.

I entered the world of UX/UI design in my 30’s. Here are 10 things I’ve learnt as a New UX Designer after working in the UX field for 6 months.

My first discovery of mental models was when I did a short course in Cognitive Psychology. Upon completing my studies, I realised how useful it is to familiarise myself with this concept and learn how to make interactions better without removing or changing the user’s expectations.